Work EXPERIENCE
Marketing specialist
First AI Talent
2024 - Present
In my role as Marketing Specialist at First AI Talent, I design and execute innovative marketing strategies that place our brand at the forefront of the AI industry. I manage and optimise multi-channel campaigns—ranging from social media and email to content marketing and SEO—to drive brand awareness and generate quality leads. Here’s a snapshot of what I do:
Marketing Strategy & Execution: I develop and implement comprehensive multi-channel campaigns—spanning social media, email marketing, content creation, and SEO—to boost brand awareness and generate quality leads.
Creative Design & Content Production: I craft visually engaging graphics and produce compelling content that translates our complex AI solutions into accessible narratives for our audience.
Copywriting & Branding: I write persuasive copy for our website, promotional materials, and campaigns, ensuring a consistent and impactful brand voice.
Market Research & Performance Analysis: I conduct market research and analyse industry trends to refine our strategies, using data-driven insights to optimise campaign performance.
Hands-on Leadership: As the head of marketing, I manage all aspects of our marketing initiatives, adapting quickly to new opportunities and challenges in a dynamic startup environment.
Economic development reporting and finance specialist
DevRani Consult
2024 - Present
As an Independent Contractor at DevRani Consult, I supported client relationship management, led branding and marketing projects, and coordinated events management. My role included overseeing project deliverables related to economic development and B-BBEE compliance, assisting with financial reporting, invoicing, and payment reminders, as well as providing general administrative support. I also contributed to report writing and editing, ensuring all communications were clear and accurate. This position demanded strong organisational skills, attention to detail, and the ability to manage multiple tasks and projects efficiently.
Executive Assistant and Media Production Coordinator
A Girl Named Cassidy - 2024
In this role, I provided executive support and coordinated media production for a well-known actress and influencer. I was responsible for writing scripts and skits for brand endorsements, ensuring the content aligned with her brand and audience. I also accompanied her to Johannesburg for a commercial shoot, managing logistics and offering creative input. Alongside these creative tasks, I handled typical executive assistant duties, such as managing her schedule, coordinating travel, and overseeing communications. As Media Production Coordinator, I ensured smooth project execution, liaising with production teams and meeting tight deadlines. This role demanded a blend of creativity, meticulous organisation, and the ability to manage multiple responsibilities effectively.
Content creator & WRITER
Seeff
2023 - 2024
At Seeff, my role as a Content Creator is integral to elevating the online presence and SEO efficacy of Seeff.com. I specialize in developing hyperlocal content, focusing on detailed area profiles and engaging news articles for various Seeff branches. This tailored content is crafted to resonate with specific community interests and characteristics, enhancing the branch's digital footprint. Additionally, I extend my expertise to curate optimized Google My Business profiles and other SEO-driven content, all aimed at bolstering the visibility and reach of Seeff.com. Each month, I meticulously produce about 20-25 such bespoke content pieces, playing a pivotal role in Seeff's digital strategy.
Social Media manager
The Creative Clan Global
2023
In my role as the Social Media Manager at The Creative Clan Global, I oversaw a broad spectrum of tasks. This included conducting strategic social research, managing influencer partnerships, and generating compelling content. I also handled PR and copyrighting tasks, safeguarding our brand's reputation and intellectual property. Furthermore, I adeptly managed various local and international social media accounts, demonstrating versatility and a global perspective in my work.
Social Media Coordinator & Content Writer
Life & Brand Portfolio
2022 - 2023
With a knack for content creation, I crafted compelling narratives for a stellar line-up of brands under the Life & Brand Portfolio. This portfolio includes prominent brands like Tiger's Milk, La Parada, Old Town Italy, Harbour House, Live Bait, Grand Africa Collection, Lookout Deck, and Lucky Fish & Chips. Leveraging major social media platforms, I effectively delivered their unique brand messages. My role required deft handling of multiple accounts, showcasing my robust organizational skills and a keen sense of prioritization.
Executive Assistant & Creative Development Manager
Lew Geffen Sotheby's International Realty
2022 - 2023
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Managed executive schedules and high-priority communications.
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Crafted compelling property descriptions and marketing materials.
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Captured and produced high-quality property visuals.
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Designed consistent and appealing promotional content.
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Oversaw new property developments, from launch to sales.
Executive Personal Assistant
Momentum Metropolitan Holdings
2020 - 2021
As an Executive Assistant, my role spanned managing my employer's calendar, coordinating essential materials, and overseeing incoming correspondence. I maintained meeting effectiveness, including major operations meetings, for which I dutifully recorded the minutes. Beyond daily tasks, I also drove performance improvements via bi-monthly surveys, designed impactful presentations, and orchestrated company events. All these responsibilities significantly contributed to the overall success of both my employer and the company.
Content Producer
Afternoon Express on SABC3
Cardova Trading (Pty) Ltd - 2019
As a dynamic Content Producer, my role revolved around the daily orchestration of the show. I was responsible for curating an engaging lineup of guests, and artfully writing interviews that probed insightful responses. My tasks included a thorough research process, not only anticipating potential answers but also identifying matching videos and images to enrich the context of the interview questions. Essentially, each day, I masterfully authored the narrative that powered our show's content.
Human Capital Associate & Team Leader
Momentum Metropolitan Holdings
2017 - 2019
As the key deputy in Metropolitan Retail's Human Capital team, I ensured timely and efficient task completion. I managed job advertisements, coordinated interviews, and facilitated team meetings. Serving as the conduit between Branch, Regional, and Provincial General Managers, I oversaw accurate and prompt document submission. I also prepared offer letters and, in collaboration with payroll and benefits teams, ensured prompt processing of medical aid documents and activation of employee numbers.
Freelance Photographer
Private Clients and Companies
2011- Present
With over a decade as a professional photographer, I've captured a diverse portfolio of events, from the adrenaline rush of live television to the refined ambiance of corporate functions. This extensive experience shapes my ability to create mesmerizing images. My work, a testament to my craft, has graced 13 international photographic exhibitions and 2 prominent magazines. I am unrelenting in my pursuit of pushing the envelope in the art of photography.